Privacy Policy

Effective as of July 24, 2020

This Privacy Policy describes how Hello Sleuth, Inc. ( “Sleuth”, “we", “us” or “our”) handles personal information that we collect though our websites and other digital properties that link to this Privacy Policy (collectively, the "Site"), through our social media accounts, in connection with our marketing activities, and through other activities described in this Privacy Policy (collectively, the "Service").

Table of Contents

  1. Personal information we collect
  2. How we use your personal information
  3. How we share your personal information
  4. Your choices
  5. Other sites and services
  6. Security
  7. International data transfer
  8. Children
  9. Changes to this Privacy Policy
  10. How to contact us

Personal information we collect

Your privacy, your choices. You can choose how public you make your profile on the Service, and any personal information about you, your child(ren), or ward(s), or professional or personal expertise that you choose to submit to the Service. Your information, and any updates you make, are made visible to the public or other users of the Service only when you choose to allow it by changing your settings. Updates to public profiles will also automatically be public.

Information you provide to us. Personal information you may provide to us through the Service or otherwise, includes:

  • Contact data, such as your first and last name, email address.
  • User profile data, such as your username and password that you set to establish an online account with us, date of birth, gender, biographical details, photograph, links to your profiles on various third party sites including social networks, interests, preferences, demographic information, and any other information that you add to your account profile.
  • Child health data, such as your child’s age, gender, symptoms, medical conditions, diagnoses, treatments (including tests, participation in treatment programs, medication, health care institutions and professionals) and treatment success.
  • Content that you submit to the Service, such as the messages you post for other users.
  • Communications that we exchange, including when you contact us with questions, feedback, or otherwise.
  • Research data that you provide when you agree to participate in our surveys or research activities.
  • Financial and transaction data, such as your financial account numbers or payment card information and other information about any payments to and from you and other details of products or services you purchase from us.
  • Marketing data, such as your preferences for receiving communications about our services, research opportunities such as surveys and studies, activities, events, and publications, and details about how you engage with our communications.
  • Medical professionals, specialists, and other providers, such as their contact information, location, and area of expertise.
  • Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third party sources. We may receive personal information about you from third party sources, such as Facebook or Google, with your authorization through those products.

Automatic data collection. We and our service providers may automatically log information about you, your computer or mobile device, and your activity over time on our sites and other sites and online services, such as:

  • Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, the website you visited before browsing to our website, and general location information such as city, state or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Cookies. Some of our automatic data collection is facilitated by:

  • Cookies, which are text files stored on your device to uniquely identify it or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us analyze user activity and patterns.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

See the your choices section below for information about how to control cookies.

How we use your personal information

We use your personal information for the following purposes or as otherwise described at the time we collect it:

Service delivery. We use your personal information to:

  • provide, operate and improve the Service by identifying other site content related to symptoms, conditions, therapies, treatments, and medical providers on the user or user’s child profile;
  • establish and maintain your user profile on the Service;
  • facilitate social features of the Service, such as by identifying and suggesting connections with other users of the Service and providing chat or messaging functionality;
  • determine what content on our Site is likely to be most relevant to you;
  • communicate to you or other individuals about statistical analysis of content on the site as it relates to symptoms, conditions, therapies, treatment, or providers you have identified;
  • highlight your profile, when allowed by your privacy settings, for user’s whose content indicates that they may be interested in personal information about symptoms, conditions, treatment, therapy or providers that you have chosen to share;
  • process payment transactions where you have elected to pay for access to premium content on our Site;
  • enable security features of the Service, such as by sending you security codes via email or SMS, and remembering devices from which you have previously logged in;
  • communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages;
  • understand your needs and interests, and personalize your experience with the Service and our communications; and
  • provide support for the Service, respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development purposes to better understand common patterns in the symptoms, conditions, therapies, and treatments users have identified, to find relevant expertise for specific users or groups of users to include in the Service such as doctors willing to provide independent advice, and to analyze and improve Service metrics such as rated user satisfaction and related business performance such as site loading efficiency. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Marketing. We may collect and use your personal information for direct marketing purposes. We may send you Sleuth-related or other direct marketing communications as permitted by law, including by email. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.

Compliance and protection. We may use your personal information to:
  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
  • protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • audit our internal processes for compliance with legal and contractual requirements and internal policies;
  • enforce the terms and conditions that govern the Service; and
  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Service providers. Companies and individuals that provide services on our behalf or help us operate the Service or our business (such as information technology, customer relationship management and support, email delivery, marketing, and website analytics).

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Relevant participants in business transactions (or potential transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Sleuth or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Other users of the Service. We provide functionality that enables you to disclose personal information, including elements of your user profile and posted content, as well as the health and other data pertaining to your child, to other users of the Service and/or the public. You are able to control what personal information you disclose in this manner through your profile settings or communication with Sleuth at We do not control how others use personal information that you make available in this manner.

Your choices

You have the following choices with respect to your personal information.

Access or update your information. If you have registered for an account with us, you may review and update certain account information by logging into the account.

Opt-out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. You may continue to receive service-related and other non-marketing emails.

Cookies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Service and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Sleuth shares your personal information with our authorized technical service providers, to the extent needed for them to provide their services to us; they are not permitted to share or use your personal information for any other purposes. These providers include:

  • Google Analytics: A service to help us understand user activity on our Site. You can learn more about Google Analytics cookies here and about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing a browser plugin.
  • Google Cloud Platform: We use APIs provided by the Google Cloud Platform to transform information about users’ locations. We send GCP precise location data but no user identifiers and no other identifiable information and receive back information such as latitude and longitude.
  • Digital Ocean: A cloud services platform located in the United States, who we use for backend storage and secure computing services
  • Mailgun: A system to send, receive, and track emails with a focus on transactional messages such as email messages about account creation or Privacy Policy updates
  • ActiveCampaign: A software-as-a-service for Customer Relationship Management that we use to manage newsletters and other communications with users and potential users

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information requested, we may not be able to provide those services.

Third party platforms. If you choose to connect to the Service through your social media account, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third party platform, that choice will not apply to information that we have already received from that third party.

Other sites and services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or other online services that are not associated with us. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions.


We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.


The Service is designed for use by parents and guardians over the age of 18 and we do not knowingly collect any information directly from anyone under the age of 18. If you believe that we have collected personal information directly from anyone under the age of 18 please contact us. By using this service, you confirm that you hold parental responsibility over the child and have, or are entitled to provide, consent of using their information on their behalf. Where the applicable law requires the child’s consent, you represent that you have given our child a copy of this privacy.

Users may submit to the Service health information and other personal information about their children under the age of 16. The Service is not intended for use with respect to children who are 16 years of age or older, and our Terms of Use prohibit the submission of personal information about children over the age of 16 to our Service. If you provide health information or other personal information to us or through the Service pertaining to a child who is under the age of 16, you consent for yourself and on behalf of your child to our processing of that personal information as described in this Privacy Policy.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the Service. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to contact us

You can reach us in the following ways:

Please use Sleuth responsibly.Content and stories on are not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or qualified health provider with any questions you may have regarding a medical condition.


We’re called “Sleuth” to reflect parents who persist in the hunt for better information. But “Sleuth” also means a family of bears. We like that.

Need Help?

Contact Us

© Sleuth, 2023. All rights reserved.