Version March 20, 2023
Last Update March 2023
This notice describes how Personal Data (defined below) about you may be used and disclosed and how you can obtain access to this information. Please review it carefully.
We at Hello Sleuth, Inc. (“we”, “us”, “the Company”, or “Sleuth”) value your privacy and are committed to keeping your personal data confidential. We use your data solely in the context of providing the Sleuth mobile software application (the “App”) and the Sleuth website (the “Website”) (collectively, the “Platform”), including all relevant content and functionality associated with the Platform (collectively, the “Services”) for use by parents and guardians (each, a “User”) to share experiences related to their child’s health and development and collect resources, such as insights about diagnostic pathways, daily tips and tricks, and specialist information, based on information provided by families with similar experiences.
For additional information related to how we use and disclose your Personal Data, please contact us at email@example.com.
Your login email address;
First and last name; and
A statement that you are requesting account deletion.
Questions or Concerns
COLLECTION AND USE OF PERSONAL DATA
What Personal Data Does Sleuth Collect?
We collect several types of information from our Users, including: (i) demographic data; (ii) child health data; (iii) third-party network data; (iv) User-generated content; (v) support data; (vi) payment data; (vii) technology data; and (viii) research data. Each category of data is explained in depth below.
Demographic Data: Sleuth collects demographic data from Users, which may include, but not be limited to, your name and your email address. The collection of this demographic data is primarily used to create your User Account and provide you with the Services. You acknowledge that this demographic data may be personal to you or your child, and by creating a User Account and providing demographic data to Sleuth, you allow us and other third parties to identify you. Therefore, you may not be completely anonymous.
User-Generated Content: Some Services allow Users to input original content, such as written comments or messages, which may contain Personal Data. Sleuth owns and may use any User-generated content.
Payment Data: If you make payments via our Platform, we may require that you provide us with your financial and billing information, such as billing name and address, credit or debit card number, or bank account information.
Technology Data: We use common information-gathering tools, such as log files, cookies, web beacons, and similar technologies to automatically collect information, which may contain Personal Data from your computer or mobile device as you navigate our Platform or interact with emails or other communications we have sent you. The information we collect may include your IP address (or proxy server), location, browser type, Internet service provider and/or mobile carrier, the pages and files you viewed, your searches, your operating system and system configuration information, and date/time stamps associated with your usage. This information is used to analyze overall trends, help us provide and improve our Services, and ensure the proper functioning and security of the Platform and Services.
How Will Sleuth Use Your Personal Data?
More specifically, Sleuth processes your Personal Data for the following legitimate business purposes:
To provide the Services;
To communicate with you about and manage your User Account, including to personalize content and communications based on your preferences;
To properly store and track your data within our system;
To respond to lawful requests from public and government authorities, and to comply with applicable state/federal law, including cooperation with judicial proceedings and court orders;
To protect our rights, privacy, safety, or property, and/or that of you or others by providing proper notices, pursuing available legal remedies, and acting to limit our damages;
To handle technical support and other requests from you;
To manage and improve our operations and the Platform, including the development of additional functionality;
To manage payment processing;
To evaluate the quality of service you receive, identify usage trends, and improve your user experience;
To keep our Platform safe and secure;
To send you information about changes to our terms, conditions, and policies;
To allow us to pursue available remedies or limit the damages that we may sustain; and
To facilitate the social features of the Platform, including, but not limited to, suggested connections with other users, chat or messaging functionality, and profile highlights, as allowed by your privacy settings, to indicate to other users that they may be interested in Personal Data you have chosen to share.
Does Sleuth Use Personal Data for Analytics?
Sleuth uses third-party service providers to monitor and analyze the use of the Platform as part of our Services. The analytics services we use may include, but are not limited to:
Google Analytics: We use Google Analytics to help us understand user activity on the Platform.
Google Cloud Platform: We use the Google Cloud Platform to transform information about user location. We send GCP precise location data that includes no other identifiable information and receive related information about latitude and longitude.
Where Is Personal Data Processed?
The Personal Data we collect through the Platform will be stored on secure servers in the United States. Personal Data may be transmitted to third parties, which parties may store or maintain the data on their secure servers. These third parties may process your Personal Data outside of the United States.
With Whom Does Sleuth Share Personal Data?
We may share your Personal Data with the following categories of individuals/entities:
Business Partners and Vendors: We share Personal Data with a limited number of partners, service providers, and other persons/entities who help run our business (“Business Partners”). Specifically, we may employ third-party companies and individuals to facilitate our Services, provide Services on our behalf, perform Service-related functions, or assist us in analyzing how our Services are used. Our Business Partners are contractually bound to protect your Personal Data and to use it only for the limited purpose(s) for which it is shared. Business Partners’ use of Personal Data may include, but is not limited to, the provision of services such as data hosting, IT services, customer services, and payment processing.
Our Advisors: We may share your Personal Data with third parties that provide advisory services to Sleuth, including, but not limited to, our lawyers, auditors, accountants, and banks (collectively, “Advisors”). Personal Data will only be shared with Advisors if Sleuth has a legitimate business interest in the sharing of such data.
Third Parties Upon Your Direction or Consent: You may direct Sleuth to share your Personal Data with third parties. Upon your request and consent, we may share such Personal Data with those third parties that you identify.
Third-Party Researchers: With your consent, we may share certain Personal Data with third parties for research purposes.
Third Parties Pursuant to Business Transfers: In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of Sleuth’s corporate entity, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may share your Personal Data with a third party.
Other Users of the Platform and/or the Public: With your consent, we may share certain Personal Data, including Demographic Data and Child Health Data, to other users of the Platform and/or the public.
How Long Does Sleuth Retain Personal Data?
Sleuth retains your Personal Data only as long as necessary and as required for our business operations, the provision of Services, archival purposes, and/or to satisfy legal requirements. The exact period of retention will depend on: (i) the amount, nature, and sensitivity of the Personal Data; (ii) the personal risk of harm for unauthorized use or disclosure; (iii) the purposes for which we process your Personal Data, including whether those purposes can be achieved through other means; and (iv) business operations and legal requirements.
At the end of the applicable retention period, we will remove your Personal Data from our databases and will require that our Business Partners remove any identifiable Personal Data from their databases. If there is any data that we are unable to delete entirely from our systems for technical reasons, we will put in place appropriate measures to prevent any further processing of such data. Please note that once we disclose your Personal Data to third parties, other users, and/or the public we may not be able to access that Personal Data and we cannot force the deletion or modification of such information.
What Happens to Personal Data Submitted by Minors?
Sleuth does not knowingly collect Personal Data directly from individuals under the age of 18. Additionally, our Services are not directed to individuals under the age of 18. We request that these individuals not provide Personal Data to us. If we learn that Personal Data has been directly collected from users under the age of 18, we will deactivate the User Account associated with that data and take reasonable measures to promptly delete such data from our records. If you are aware of a user under the age of 18 accessing the Services or Platform, please contact us at firstname.lastname@example.org.
If you are a resident of California under the age of 18 and have registered for a User Account with us, you may ask us to remove content or information that you have posted to our Platform.
What Rights Do Users Have Concerning Their Personal Data?
As a user of Sleuth’s Services and Platform, you may have certain rights relating to your Personal Data. These rights are subject to local data protection and privacy laws, and may include the right to:
Access Personal Data held by Sleuth;
Erase/delete your Personal Data, to the extent permitted by applicable data protection and privacy laws and to the extent technologically feasible;
Receive communications related to the processing of your Personal Data;
Restrict the processing of your Personal Data to the extent permitted by law;
Object to the further processing of your Personal Data, including the right to object to marketing;
Request that your Personal Data be transferred to a third party, if possible;
Receive your Personal Data in a structured, commonly used, and machine-readable format; and/or
Rectify inaccurate personal information and, taking into account the purpose of processing the Personal Data, ensure it is complete.
Where the processing of your Personal Data by Sleuth is based on consent, you have the right to withdraw that consent at any time. If you would like to withdraw your consent or exercise any of the above rights, please contact us at email@example.com.
How Can Users Update, Correct, or Delete Personal Data or Their User Account?
You have the right to request restrictions on uses and disclosures of your Personal Data. While we are not required to agree to all restriction requests, we will attempt to accommodate reasonable requests when appropriate.
If you need to make changes or corrections to your email address, contact information, or other information, you may contact us at firstname.lastname@example.org. In order to comply with certain requests to limit use of your Personal Data, we may need to terminate your ability to access and/or use some or all of the Services. BY REQUESTING TO LIMIT USE OF YOUR PERSONAL DATA OR DELETE PERSONAL DATA, YOU ACKNOWLEDGE AND AGREE THAT SLEUTH WILL NOT BE LIABLE TO YOU FOR ANY CORRESPONDING LIMITATION IN THE SCOPE OF SERVICES OR TERMINATION OF SERVICES AS NECESSARY TO COMPLY WITH YOUR REQUEST.
You have the right to request deletion of any Personal Data from your User Account or the Sleuth Platform. To request deletion of your Personal Data, please email us at email@example.com and include a description of the Personal Data you would like removed. We will respond to all requests for data deletion as soon as reasonably possible.
Should you decide to delete your User Account entirely, you may do so by emailing firstname.lastname@example.org. By terminating your User Account, you agree that you will not be able to access any information previously contained in your User Account. You further understand that it may not be technologically possible to remove all of your Personal Data from our systems. While we will use reasonable efforts to remove your Personal Data, the need to back up our systems to protect information from inadvertent loss means a copy of your Personal Data may exist in a non-erasable form that will be difficult or impossible for us to locate or remove.
PROTECTION OF PERSONAL DATA
Is Personal Data Secure?
Sleuth understands the importance of data confidentiality and security. We use a combination of reasonable physical, technical, and administrative security controls to: (i) maintain the security and integrity of your Personal Data; (ii) protect against any threats or hazards to the security or integrity of your Personal Data; and (iii) protect against unauthorized access to or use of such information in our possession or control that could result in substantial harm to you.
While Sleuth uses reasonable security controls, WE CANNOT GUARANTEE OR WARRANT THAT SUCH TECHNIQUES WILL PREVENT UNAUTHORIZED ACCESS TO YOUR PERSONAL DATA. SLEUTH IS UNABLE TO GUARANTEE THE SECURITY OR INTEGRITY OF PERSONAL DATA TRANSMITTED OVER THE INTERNET, AND THERE IS NO GUARANTEE THAT YOUR PERSONAL DATA WILL NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY BREACH OF ANY OF OUR PHYSICAL, TECHNICAL, OR ADMINISTRATIVE SAFEGUARDS. ACCORDINGLY, WE DO NOT AND CANNOT ENSURE OR WARRANT THE SECURITY OR INTEGRITY OF ANY PERSONAL DATA YOU TRANSMIT TO US. YOU ASSUME THE RISK THAT UNAUTHORIZED ENTRY OR USE, HARDWARE OR SOFTWARE FAILURE, AND OTHER FACTORS MAY COMPROMISE THE SECURITY OF YOUR PERSONAL DATA AT ANY TIME.
What Safeguards Does Sleuth Have in Place to Secure Personal Data?
Sleuth stores Personal Data on secured servers and uses a combination of technical, administrative, and physical safeguards to protect your personal information. Such safeguards include, but are not limited to, authentication, encryption, backups, and access controls.
How Can Users Protect Their Personal Data?
You are solely responsible for preventing unauthorized access to your User Account by protecting your account credentials. Sleuth has no access to or control over your device’s security settings, and it is your responsibility to implement any device-level security features and protections you feel are appropriate (e.g., password protection, encryption, remote wipe capability). We recommend that you take all appropriate steps to secure any device that you use to access our Services and Platform.
Please note that Sleuth will never send you an email requesting confidential information, such as account numbers, usernames, passwords, or Social Security Numbers. If you receive a suspicious email from Sleuth, please notify us at email@example.com.
Further, if you know of or suspect any unauthorized use or disclosure of your User Account information or any other security concern, please notify Sleuth immediately.
What If Sleuth Experiences a Data or Security Breach?
Sleuth takes the security of your Personal Data seriously. In the event of a data or security breach, Sleuth will take the following actions: (i) promptly investigate the security incident, validate the root cause, and, where applicable, remediate any vulnerabilities within Sleuth’s control which may have given rise to the security incident; (ii) comply with laws and regulations directly applicable to Sleuth in connection with such security incident; (iii) as applicable, cooperate with any affected Sleuth user or client in accordance with the terms of Sleuth’s contract with such user or client; and (iv) document and record actions taken by Sleuth in connection with the security incident and conduct a post-incident review of the circumstances related to the incident and actions/recommendations taken to prevent similar security incidents in the future. Sleuth will notify you of any data or security breaches as required by and in accordance with applicable law.
ADVERTISING, MARKETING, AND TRACKING
Does Sleuth Send Marketing or Advertisement Materials?
Sleuth may use your Personal Data to contact you with newsletters, marketing, or promotion materials and other information that may be of interest to you. You may opt-out of receiving any marketing or advertisement materials from Sleuth at any time by following the unsubscribe link or by contacting us at firstname.lastname@example.org.
Can Users Opt-Out of Receiving Other Communications from Sleuth?
We may send communications, including emails, to you regarding your User Account and the Services or Platform. You can choose to filter any User Account, Services, and Platform emails using your email settings, but we do not provide an option for you to opt-out of these communications.
How Can Users Opt-Out of Cookies?
If you prefer, you can usually choose to set your browser to remove cookies and reject cookies. If you enable a do not track signal or otherwise configure your browsers to prevent us from collecting cookies, you will need to reenter your login information each time you visit the login page. You may also be unable to take advantage of some of the Services.
Do Not Track Disclosure
Some web browsers may transmit do not track (“DNT”) signals to websites with which the user communicates. To date, there is no industry standard for DNT and users cannot know how a given company responds to a DNT signal they receive from browsers. Sleuth is committed to remaining apprised of DNT standards. However, Sleuth does not support DNT browser settings and does not currently participate in any DNT frameworks that would allow Sleuth to respond to signals or other mechanisms regarding the collection of your Personal Data.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, the California Consumer Privacy Act (“CCPA”) may apply to you. Please see the CCPA Attachment for an explanation of your rights.
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask for and obtain from us an annual list identifying the categories of personal customer information which we shared, if any, with our affiliates and/or third parties in the preceding calendar year for marketing purposes. This list will be provided free of charge. Contact information for such affiliates and/or third parties must be included. If you are a California resident and would like a copy of this notice, please submit a written request to the following address:
Hello Sleuth, Inc.
19 Morris Avenue
Brooklyn, NY 11205